ElectricStoreFrontWebDesignServices.com
Creating Dynamic Marketing Machines
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Thinking outside the box to explore how to use the Internet to grow your
business and serve your customers.
What we will cover today
ElectricStoreFrontWebDesignServices.com
Historical Perspectives and Future Possibilities
Understanding where we are in history, beyond the scope of our own individual lives, can generate insights into new opportunities.
Practical & Fundamental Approach to
Building Your ‘Internet House’
It’s not ‘rocket science’ but it sure seems like it is. What practical things need to be done to improve your ranking online?
New School & Old School Search Engine Optimization
In our time things are changing rapidly and, even though the Internet is relatively new there are still Old School Experts. They key is to constantly perceive what is coming and set systems to get into action quickly.
Three Waves of Human Economic Theory
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Historical Perspectives and Future Possibilities
Three Waves of Human Economic Theory
ElectricStoreFrontWebDesignServices.com
Agricultural Age.
We grew our own food, kept close to home and bartered with family and friends. Worked from home and developed communities.Industrial Age
Steam Engines and Mass Production took us outside our homes to make a living. We invented the ‘job’ and developed education and business practices inside this model.Information Age
Bringing the base or our sustenance back home with the whole world as our community. Individuals have powerful communication opportunities.
Historical Perspective
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Our LIfe Span
Historical Viewpoint
Agricultural Age
Industrial Age
Information Age
Where we are
See beyond our own Life Span
Understanding history and seeing what is coming requires us to step outside the limited focus or our own lifespan. The ability to do so opens up vast new areanas and ideas. Are you a leader or a follower?
Where are your undistinguished beliefs
about business and marketing based?
Industrial Age or Information Age?
Examples of Historical Opportunity
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Horses and the Automobile
As time and technology change our world, those who have a future vision will have a distinct advantage.
Record Players, Tape Players, 8 Track, Cassette, DVD Blue Ray
From vinyl records to MP3 Players and the extensive availabity of all types of audio and video on You Tube, Pandora and other streaming players. The landscape constantly changes.
Newspapers / Yellow Pages - Websites / Google
Old technology tries to survive in a whole new age. Do we look back or do we look forward?
What is the Current Opportunity?
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Understand that Websites are Communication Tools
A website is more than just an Ad. You have the power to be your own television station, your own radio station, your own newspaper and your own Post Office. What are the needs of your target customers? How can you deliver great value to them?
Practical & Fundamental SEO Setup
Many small business owners do not know how to get properly setup on the search engines. Understanding how it works and doing a few important things gives you a distinct advantage over those who don’t.
Creating and Managing an Online Marketing Plan
A little bit done consistently. How are you ranking and how can you improve? What new habits do you need and who will do them?
Build Your Internet House
ElectricStoreFrontWebDesignServices.com
Practical & Fundamental Approach to
Building Your ‘Internet House’
New School & Old School SEO
ElectricStoreFrontWebDesignServices.com
New School & Old School Search Engine Optimization
ElectricStoreFrontWebDesignServices.com
New School & Old School SEO
There are Free & Low Cost Things that must be set up
Knowing YOUR sweet spot - Unique mix of location & competition
Having an Online Marketing Plan & Constant Improvement Systems
Establish new habits to maintain a vibrant website & communication
Recognize that most of your competition is not doing this
Learn to live and dance with constant changes - What’s Working Now?
Basic & Fundamental SEO Setup:
ElectricStoreFrontWebDesignServices.com
New School & Old School SEO
Knowing what keywords to target and how you rank for them.
Proper setup on all Google, Bing & Yahoo Local Listings
Webmaster Tools on Google & Bing, Site verification, Site map etc
Setup in Major Social Media Players - Facebook & You Tube
Using You Tube to target other geographic areas
Give Google what Google wants & Google will give you what you want
Highlights of a Basic & Fundamental SEO Setup:
ElectricStoreFrontWebDesignServices.com
Deliver an excellent directory service
What CATEGORY is your website?
Verification - Are you legit?
Social Proof: WHY should they list you?
Google Reviews
Alogrithims? & Good Content
What does Google Want?
New School & Old School SEO
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Unerstanding Local Listings
Local Area Ranking
ALLENTOWN
BETHLEHEM
EASTON
PHILADEPHIA
YOU
Cust
Cust
Cust
GOOGLE WANTS TO
DELIVER LOCAL RESULTS
FIND OTHER WAYS
TO RANK IN
OTHER AREAS
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One way to target other geographic areas
Use You Tube for Local Area Results
ElectricStoreFrontWebDesignServices.com
Be where your customers are
Get on the Busy Streets
Build a massive non-invasive list
Powerful word of mouth marketing
Easy to share You Tube Videos
Make special offers
Develop a Post to Sales Ratio and use it frequently
ElectricStoreFrontWebDesignServices.com
Long Term Planning & Short Term Results
Winning On Line
SEO Ranking is a long term time-based effort
Social Media can provide immediate results
You Tube Views boosts SEO Rankings
Facebook Likes boosts SEO Rankings
Ads are highly targeted and affordable
Will benfit those with Future Vision
Practical & Fundamental SEO Setup
ElectricStoreFrontWebDesignServices.com
Leads without
practical and
funamental SEO
FEWER SALES
Leads with
practical and
funamental SEO
MORE SALES
New School & Old School SEO
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Old School SEO
Major Focus on on page Keywords
Keeps you in the dark about your ranking & power to improve
Hot dogs at the ball park
Understanding Algorithims
A very deep rabbit hole - if you’ve got an IT Staff
Important but not complete or always practical
New School SEO
Give Google What Google Wants
Practical and Fundamental Setups
Online Marketing Plan & Establish New Roles & Habits
Effectively use the power of Social Media
New School & Old School SEO
ElectricStoreFrontWebDesignServices.com
Take away suggestions
Take full ownership of your unique business
You are the expert at what you do, not your web person
Know where you stand and what’s missing
Focus on what useful information you can share
Brand yourself inside being of service before the sale
Create and implement a consistent online marketing plan
My offering
Get a free report on your rankings for up to 100 keywords plus how you
are listed in online directories and an overview of your online reviews
Schedule a complimentary 1 on 1 Webinar to examine your current
status and explore the best next steps for your business
